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I’m going to speak here primarily about Wordpress themes since Wordpress is the platform I use and understand the most. When I first started, I didn’t know anything about what made a theme effective and impressionable to my readers. No really, I am not kidding. The first version of my Informant Zone theme had the look and feel of Miami Vice. Yes, the color scheme was pink and teal.

Despite my blog reaching a Google page rank of 4 with the Miami Vice theme, I wasn’t retaining long term readers. Gee, I wonder why. So it was high time I learned a thing or two of what a successful blog design was composed of and here is what I came up with.

1. The overuse of banners and Adsense creates a very stressful overall feel and look. Blogs which appear to have more advertising than content tend to perform very poorly. The point of a blog is to remain focused on content. That is why I read other blogs. To find out information that I wish to know about – not to look at advertising.
2. 3 column theme designs really need to be used with caution otherwise they make a blog look cluttered. Used correctly though they can be effective. I haven’t seen many instances of this though. The John Chow.com theme works well because the 3 columns only appear on the front page while the posts are reduced to 2 columns.
3. You do not necessarily need tons of flash graphics (or any types of graphics for that matter) on your site to gain attention. I personally steer away from going to sites with tons of graphics period. Some of the most successful blogs out there use very minimal graphics at best. Sites loaded with art (unless you are a site based on art) tend to load slow and not rank so well with search engines.
4. Do not be gadget happy. Adding things like a Google page rank checker, world clock and other interactive widgets only reduces the attention paid to your content. After all, you are writing your content to have it noticed aren’t you?
5. Plugins such as Top Commentators, Related Posts, Popular Posts and social bookmarking buttons all add to your blog’s sociability. So use them and make it interactive and known. The SexyBookmarks Wordpress plugin can provide you with buttons such as the ones I have at the bottom of your articles.
6. Color schemes come in a wide variety and no Wordpress theme is worse than one with a wide variety of colors. Try to keep it to a minimum of 2, 3 if you really have to and can incorporate the third color wisely. Unless your blog is meant to showcase the opening introductions of each season of In Living Color, I suggest you stay away from a myriad of colors. Oh and don’t go with the Miami Vice colors either!
7. Try to at least have your subscribe to RSS icon in a prominently visible position for everyone to see. If I can’t find the icon quickly, I don’t bother subscribing.
8. Music that plays immediately when a visitor arrives at your blog is annoying. I don’t even recommend doing it even if you provide a “mute” option. Only enable music on your site if it does not automatically play when someone loads the page but rather allows them to turn it on from a small noticeable panel if you really must have it on your blog. I tried adding the Miami Vice sound track to my first blog and other than the Phil Collins song “In The Air Tonight” my readers were up in arms.

With this information in mind, I hope you are able to use it to your advantage and build a more functional blog. Just remember that people like clean and structured looking blogs. Blog readers tend to surf fast and if they cannot find what they are searching for in a timely manner, they leave. Since I made some tweaks to my own blog, I noticed that the time spent on each of my pages increased substantially.

I wish I had a larger screenshot but this is all I have and I don’t feel like re-activating the theme just to take a larger screenshot. This should give you an idea of what I started off blogging with and give you a laugh at the same time. And no, I was not blogging about Miami Vice.

Since then I’ve obviously learnt a lot about blog design and feel I have done a good job on my theme. I still do tweak it as I see fit and to keep up to date with the trends. After all, we don’t want to still be blogging like it’s 1995.

Right now I am just waiting to see if John Chow will accept an article on my blog design tips. If he does, I will link you to it. If not, I will post it on here for you to read. Hopefully, either way my readers will get to view it and possibly benefit from the tips as I’ve had to learn this the hard way.

As a result of my many hours spent on refining my Wordpress plugin list, I believe now that I have a very optimal setup which would be extremely useful for any blogger.

1. jQuery Lightbox – This plugin is used to darken the rest of your screen and bring the photo to the front. It enables the user to stay on the same page while viewing large versions of photos unlike being taken to another page using just the standard Wordpress method.
2. Add LightBox And Title – This is the easy way to add the rel=”lightbox[POST-ID]” tag to all of your photos automatically.
3. Akismet – Takes care of spam for you and should already come with Wordpress
4. All-In-One SEO Pack – Does provide in-depth SEO options however for those not too adept with SEO it also works great right out of the box. When writing your articles it provides a window down in the bottom to enter some SEO information.
5. FeedBurner FeedSmith – If you have a FeedBurner account I suggest you have this plugin. It will detect all ways to access your original Wordpress feed and redirect them to your FeedBurner feed allowing it to track all possible subscribers.
6. Google XML Sitemaps – Creates a sitemap file for your site which makes it easier for Google to better index your site.
7. Max Banner Ads – Exceptional free program for managing all of your ads. Allows you to place banners and ads virtually anywhere you please on your blog. It also displays statistics such as impressions, clicks and click through rate (CTR). It also automatically centers ads in your widgets which many other ad managers do not offer.
8. StatPress Reloaded – Great real time traffic stat system. Your traffic stats are displayed in a clean bar chart manner.
9. Twitter Tools – Updates your Twitter page anytime you publish an article. Great for driving traffic to your site or promoting affiliate products.
10. Twitter Tools Su.pr Links – Used in conjunction with Twitter Tools and utilizes the Su.pr URL shortening service. I like it because Su.pr keeps track of your views, clicks and stumbles as well as makes your page available to other Stumble Upon users.
11. Ultimate Google Analytics – Automatically adds the Google Analytics code to all applicable places within your blog template pages. All you do is add your Account ID
12. Quick Adsense – I prefer to use this for my Google Adsense ads as it seems to have more flexibility for them rather than using Max Banner Ads. It may also be used for ads other than Google Adsense.
13. Sexy Bookmarks – Has options to add any of the popular bookmarking site buttons to your posts which is important for spreading the word!
14. Subscribe To Comments – Allows readers to receive notifications of new comments posted to an article.
15. Top Commentators Widget – Rewards your readers for commenting on your blog. Not only is their name display in a prominent place, but also their hyperlinked name is a “do follow” link.
16. Wordpress Related Posts – Displays as many related posts as you like located at the bottom of each article. This lets new readers discover your previous work and also keeps people on your site longer.

Take a URL from one of my blogs’ posts for example: http://monetizezone.com/?p=102. Google’s search engine does not immediately understand what that is. It will need to spend time crawling the content of the post to figure out what exactly it is. This URL suffix is only a dynamically generated sequential number formed by Wordpress and is Wordpress specific.

On the contrary, compare that to this SEO friendly URL for the identical page: http://monetizezone.com/how-to-attract-comments-on-your-blog/. A URL like this immediately enables Google to determine exactly what your page content is about in turn giving your page URL a far greater chance of appearing within the search engine results.

How To Enable This Wordpress Feature

First of all, log into your Wordpress account and you will see the “Settings” column on the left hand side. Under “Settings” click on “Permalinks”. Now you will see a screen which contains the common settings. Click on the little circle beside “Custom Structure” and copy/paste in this piece of text: /%postname%/.After this, click on the “Save Changes” button at the bottom and you are done! What this will show is your domain name and the exact name of the post just like how you see it in the paragraph above!