How To Create An Elevator Pitch For Your Blog
I’m sure if you’ve been around any type of marketing in your life you’ve likely heard of this term. If you read my post from yesterday and my “About” page, you will see exactly that is what I did. I did already have an elevator pitch for my blog however it was all wrong and needed some rethinking once I became aware of the definition.
As defined by Wikipedia – “An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch should be possible to deliver in the time span of an elevator ride, meaning in a maximum of 30 seconds and in 130 words or fewer
The term is typically used in the context of an entrepreneur pitching an idea to a venture capitalist or angel investor to receive funding. Venture capitalists often judge the quality of an idea and team on the basis of the quality of its elevator pitch, and will ask entrepreneurs for the elevator pitches to quickly weed out bad ideas and weak teams.”
While an elevator pitch may not single handedly turn all first time visitors into long term readers, it will help out your conversion rate drastically.
Points To Be Aware Of When Writing Your Elevator Pitch
- Be crystal clear on what your product, project or service is.
- What is your personal story? What are you about and why are you doing what you’re doing?
- How will it benefit your reader? What is the value in what you’re presenting?
Please note that an elevator pitch does not need to be 130 words and can have shorter variations. In some instances, you may find that a one line phrase is more suitable.
My Examples
“Monetize Zone provides solid information on maximizing your blog’s revenue. It focuses specifically on helping you build a structurally engineered foundation for your blog and online money making ventures. The techniques explained and utilized by Monetize Zone ensure that you will ultimately have a highly successful online money making experience for the long run.”
“Empowering bloggers with successful blogging techniques”
The point of doing this entire exercise is to get your point across to the reader instantly – from the moment they lay their eyes on your blog. After they leave, if your elevator pitch was effective, it will leave an impression on them not allowing them to forget about you and move onto the next page. Make it memorable!
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