Leverage The Hell Out Of Google Adwords
Few people discuss Google Adwords but rave over Google Adsense. I would pin this to the fact that Google Adwords costs you money and Adsense makes you money. But guess what, it doesn’t have to anymore! Let me explain to you how to take maximum advantage of Google Adwords.
Most affiliate marketers bid for ad exposure on Google Adwords mainly to attract people to a landing page designed to force a purchasing decision or the index of their site just to drive traffic numbers. While this method can get the desired traffic to your site or net you some purchases on the affiliate product, it doesn’t achieve both!
So how do you accomplish both gaining traffic to your site and selling a product at the same time? It’s simple! Create a post about a product you’ve reviewed such as an online service or eBook. Pre-sell the hell out of it by writing a compelling article on how this product or service can benefit the reader if they purchase it right now. Try to demonstrate the principal uses of the item at hand by providing examples of what it can do. Of course, you will need to include your affiliate link within the post and make it clear to the reader exactly what they need to do to get their hands on the product or service. The other thing you should not over look is try to add as many deep links to your other related posts as you possibly can.
Next, log into your Google Adwords account and set up your advertising campaign for that specific page on your blog. Do you see where I’m heading with this? Not only will this bring people into your blog, but also directly to a page that is selling something that may be of use to them (that is the reason they clicked on your Adwords ad in the first place right?). Remember the deep links to your other posts I told you about? These will serve as a pathway for visitors to explore other areas of you blog keeping them there longer and hopefully converting them into full fledged readers at the same time.
You could almost say that this technique serves three purposes – creating a sale, exposing your blog to new traffic and netting yourself some potential readers. I wish you luck and hope that this helps you to leverage the hell out of Google’s Adwords service and actually make you money at the same time. Google Adwords DOESN’T have to cost you money at the end of the day. It should MAKE you money. Why pay for advertising otherwise?
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